Social Media for Event Marketing

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Sidneyeve Matrix

Join date: 19/07/2018

Social Media for Event Marketing

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Post Date: 19/07/2018, 04:57
File Size: 39.46 MB
1. image: Today is a good day Social Media Event Marketing a presentation by sidneyeve matrix Contents of this document including images have Creative Commons non-commercial attribution licenses. cc 2012 Please share nicely. 2. In 2010, 6 out of 10 Event planners were unlikely to use Social tools. source: Constant Contact survey, 931 respondents, 2010 3. at veys s how th surToday all Event planners use it, 7 out of 10 successfully. success! well... not so much. source: 2012 survey, 111 respondents by 4. How do Event planners use it?Mostly promotion, not conversation. 87% use Social Media to promote Events 57% to share announcements 29% use it to increase conversations and engagement around the Event 23% for branding source: 2012 survey, 111 respondents by 5. T challenges? opGetting and keeping attention. #1 getting people to respond to invites #2 getting them to pay attention to invites source: research by 6. proactive, reactive, user-generatedcontent  Marketingwhat follows is a roundup of tools and ideas to stretch buzz across Event envelopes 7. what’s the top contentthat drives Marketing objectives? blogs webinars  &  virtual  Events whitepapers  &  reports videos  &  UGM source:    eMarketer  and  Focus  Research,  2011 8. hybrid Events interactive live broadcast, then available on-demand 9. hybrid Events interactive live broadcast, then available on-demand 10. instant interactivity, later available on-demand 11. hybrid Events interactive live broadcast, then available on-demand 60K views 12. Social  publishing  for  your  whitepapers  and  reports 13. Social  publishing  for  your  whitepapers  and  reports 14. Social  publishing  via  QR  code 15. kaywa 16. Social  publishing  via 17. creative  repurposing:  whitepaper  to  eyecandy branded infographics 18. visualnicely do ne Julia! content  curation 19. A  very  pinteresting  microsite  for   an  annual  corporate  meeting.   20. building anticipationfor the Event withpersonalized content 21. raising  the  visibility  of  brand  advocates personalization beyond the name badge...would this Social recognition resonate with your delegates? 22. welcome! customizedbuilding anticipation for the Event:a personalized campaign designedto stop the "summer melt" 23. raising the visibility of brand advocates, volunteers, interns...Social contests resonate for GenY 24. image: A. Strakeyto create truly responsive content, we need to do some Social  Media  listening eavesdrop  on  brand  conversations 25. Build  a  listening  station 26. Social  Media  listening 27. realtime  feedback  :  audience generated content 28. realtime  feedback  :   audience generated contenttwitterfall 29. realtime  feedback  :  audience generated content 30. curating audience generated content 31. making the ask engagement tool 32. making the askextension available 33. making the ask Facebook polling image by: @Doug88888 34. polling minus thepermission creepwith  a  little  help  from  photoshop 35. Social  Media  powered  pre-­?/  post  Event  surveyscreate buzz before, gather business intelligence afterDo  you  prefer  morning  or  afternoon  sessions?How  likely  are  you  to  come  again?Which  of  these  topics  interests  you  the  most?Was  your  attendance  worthwhile?Will  you  refer  others? 36. ask  for  photos  from  past  Eventsphotosharing 37. beyond                                                ...      ...  cross-­?platform  publishing 38. contest microsite 39. incentivizing  people  to  share  Event  information and  the  prize?  Social  recognition 40. user-generated contentdrives engagement 41. affiliate  eople  to  share  Marketing incentivizing  p Event   Event  information 5,334 entries 42. contests incentivizing  people  to  share   your  Event  informationThank you Debbie Laskey for discovering/pinning these contest examples! 43. geo-­?Social  networking  @  Events user-generated content 44. 33% increase foot traffic 100 randomly awarded $5 or $10 gift cardsresults: increased fan base by 600,000 in 1 day 45. geo-­?Social  networking  @  Events 46. ambient digital discoverability geo-­?Social  networking  @  Events 47. geo-­?Social  networking  @  Events Social  seating 48. tools for Event publicity & promotionthe SocialMedia newsrelease 49. pitching journalists online 50. Social Media Event listings 51. increase Eventdiscoverability 52. Social Media Event listings ask  speakers  to   indicate  they  are   “attending” 53. Social  Media  Event  listings 54. ask  attendees  to  add  Event  to  their   Social  planners 55. Event promotionsave  the  date integration 56. on the importance of mobile  email  optimization if an email received on your mobile device does not display properly, do you: 35% save it to 19% close and view on PC forget about it 49% delete imMediatelysource: e-Dialog 2012 Global Research Study, 9,000 respondents 57. amazing  mobile-­?optimized  free  email  templates 58. provide  delegates  with  a  free  app  to  access  schedule,  exhibitor  lists  &  maps enrich on-site experience and publish Event info to virtual attendees 59. DIY mobile app development -- and its free 60. Event promotion blogger  outreachthe exclusivity factor 61. the quest for influencers“Klout  helps  us  sift  through  the  hordes  of  bloggers.”  ~  PR  Pro 62. the exclusivity factor 63. “The  Klout  for  conferences.”  ~  Techcrunch 64. behind  Klout...Gamification: use of game design techniques and mechanics to enhance non-game contexts achievement  badges achievement  levels leader  boards progress  bar virtual  currency 65. gamification  engines  for  Event  promotion 66. gamification  for  Event  promotion 67. gamification  of  charity  Events 68. and one last tip: get  a  cute  spokespet well... it *is* the Internet! 69. image: tannakawhoabout  the  presenter  :Sidneyeve Matrix is a Media professorand digital Marketing trends analyst.Connect via twitter.com/sidneyeve
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